Apple - Homepod

Music and Apple are synonymous with one another.

With the evolving products since the inception of the company Apple has added a new addition to the family, the Homepod.

Our objective was to create a 360-degree campaign that would introduce the HomePod to the marketplace in an unforgettable way.

The goal was to ensure messaging about HomePod’s revolutionary sound, design, and intelligence got relayed through every appropriate channel. The title of the campaign ad was titled “Good Vibrations” due to the radiant sound quality the  HomePod produces giving a feeling that you become one with the music as a movement.

The 1st phase under the Good Vibrations campaign was Like Nobody’s Watching. This phase produced a series of videos and print advertisements that embodies the care-free joy of dancing to music in your own home.

 The other phases and concepts of the campaign are disclosed as a signed agreement from Apple.