afrikan attire

Afrikan Attire is a brick and mortar / e-commerce clothing store based in Delaware that specializes in providing modern & traditional African fashion and accessories. Afrikan Attire were in the middle of transitioning to the digital world and needed some visual sprucing of their new products and overall revamped look.

I assisted in curating art directed social media content that would be used to promote online & in-store sales, engage audience with vibrant and interactive posts while establishing an awareness of the Afrikan Attire brand. Worked on curating social media content and created an omni-channel strategy that would build and engage Afrikan Attire followers for both in-person and digital sales with consumers. Check out more here @afrikanattire_ / www.afrikanattire.com

deliverables

identity design | social media content assets (social media posts, stories and videos)

brief

Infusing minimalism, sleekness, and vibrancy, the Afrikan Attire team wanted deliverables that pay homage to the roots of African fashion while resonating with contemporary aesthetics. So I created captivating social media posts and animated videos to spotlight the brand's fashion pieces, enticing customers to explore both the online store and brick-and-mortar location.

**SOCIAL MEDIA POSTS SIZE 1200 PX x 1200 PX**

**SOCIAL MEDIA STORY SIZE 1080 PX x 1920 PX**

PROJECT 002

A few months later the Afrikan Attire team commissioned me to create a new set of curated design social media assets that would live as posts and stories on Instagram. These assets would accommodate the current aesthetic but add a hint more editorial and simplified layout that would highlight the new in coming products.