Kinló Skincare

 Skincare isn't one-size-fits-all, that's why KINLÒ emerges as a beacon of inclusivity, challenging misconceptions and promoting proper sun protection for melanated skin.

Inspired by Naomi Osaka's journey, KINLÒ sparks crucial conversations about health risks often overlooked in communities of color, offering clean products meticulously crafted to shield and rejuvenate.

By bridging the gap in understanding, Naomi's mission extends beyond skincare, fostering empowerment and wellness across diverse communities. Addressing prevalent concerns unique to melanated skin, from sun protection to healing and nourishment, KINLÒ products pave the way for a holistic approach to skincare, guiding individuals to cultivate their personalized skin rituals for radiant, healthy skin.

Aligned with our steadfast commitment to inclusivity, our strategic social media content strategy serves as a dynamic conduit for igniting substantive discussions and fostering community involvement. Through thoughtfully curated content calendars and personalized messaging, we harness the power of social platforms to disseminate critical insights on skincare education and sun protection for all skin tones.

Link to Instagram acccount @kinloskin

deliverables

art direction | social media content strategy | content creation (social media posts, short format videos, stories and copywriting)

brief

Craft compelling content to stimulate engagement and initiate discussions on social platforms within the vibrant Kinlò community. While also bolstering seasonal product introductions, develop enduring social media materials to populate monthly content calendars, fostering continuous interaction and interest.