Annemarie Börlind

In natural cosmetics, Annemarie Börlind USA stands as a beacon of authenticity and innovation, guided by the timeless ethos of "If I can't eat it, I won't put it on my skin." Annemarie Lindner's pioneering spirit in the 1950s led to the discovery of Börlind's deep spring, a testament to her foresight and commitment to purity long before it became a mainstream concern. Decades ahead of her time, Lindner's legacy is one of unwavering dedication to sustainable practices and the relentless pursuit of nature's potential, which have been integral components of the company's philosophy ever since.

At the heart of Annemarie Börlind USA lies a story of courage, diligence, and unconditional passion for natural cosmetics. Each product reflects the brand's commitment to quality, efficacy, and sustainability, harnessing the power of botanicals to nurture and rejuvenate the skin.

The social assets encapsulate this essence, bringing the brand's philosophy to life through meticulous art direction, strategic content creation, and immersive storytelling. From engaging social media posts to visually stunning short-format videos, every piece of content resonates with the pioneering spirit of Annemarie Lindner, ensuring that every touchpoint reflects the brand's dedication to natural beauty and sustainability.

Link to Instagram acccount @annemarieborlind_usa

deliverables

art direction | social media content strategy | content creation (social media posts, short format videos, stories, emails and insert mailers)

project

The overall goal is to sustain the brand awareness and picture of Annemarie Börlind as a skincare brand that puts ingredients first while also finding ways to build and engage with a community of conscious skincare users.