Mattress Firm

As a contract social coordinator at Mattress Firm I was tasked with conceptualizing storyboards for videos, creating gif animations, instagram stories and promotional ads that would live on Mattress Firm’s social platforms: Facebook and Instagram. Making sure that I aligned majority of visuals with urgency and promotional skewing designs that would both resonate with consumers and drive sales for upcoming sale seasons and purchase of specific targeted products.

Tasked with the following

Worked with Social, PR, Digital, and Creative team members to develop engaging creative content for multiple brands on social platforms.  

Maintained brand innovation and kept abreast of the latest social media trends.

Worked closely with the Social Manager to create social concepts, ads and imagery to effectively communicate to target market.

Creative Concept Storyboard

With the target audience of millennials find a way to engage while featuring Mattress Firm mattresses

Labor Day Sale Storyboards

Paid Social Storyboards

Pet Beds Urgency Events Ad